Your Minneapolis businesses could be getting 100 visits per day and making three sales. If you could triple that, you could be making 9 sales per day. And if you quadruple it, you could be making as many as 12 sales per day. The missing link between what your business is delivering and what you could potentially earn is search engine optimization. SEO is should be an integral part of your business growth strategy in the era of online business. Businesses must allocate a significant budget that will be used on search engine optimization just as they allocate budgets for advertising, marketing, branding and other business development initiatives. Without a solid and well-executed SEO Minneapolis MN campaign, you will be literally leaving money on the table and that will be scooped by your competitors who are better at positioning themselves in the online marketplace.
Here are instances when an SEO Minneapolis MN campaign would be a great idea:
You are not ranking for your brand name
This is always one of the most disastrous scenarios to find yourself in. You have chosen a cool and “brandable” business name, registered a domain name and built a great website around your brand name but for some reason, you cannot be found in the search engine results pages. When consumers search for your name, they find your competitors’ websites. This will impact your business negatively in several ways. On the one hand, your competitors get the clients that were meant for you. Secondly, your prospective customers will lose trust in your business. The logical thing to do is invest in an SEO Minneapolis MN campaign that will build your name recognition and authority in the search engines so that your business can appear at the top when users search your business name.
Your PPC Spending is Hitting Over the Roof
PPC campaigns such as Google Adwords offer an easier way out to appear in the search engines when users search for keywords related to your business. It seems like an effortless way to put your business on the online shop-fronts of Minneapolis. The downside is that it costs an awful lot of money. If your business is small and your Adwords campaign is not yielding the desired ROI, it is most likely going to deplete your cash flow. SEO is a more long term and cheaper option for gaining the top rankings in the SERPs. Once you have set the strategy rolling, you do not have to spend too much money to keep it running. SEO vs PPC is a question of instant gratification that costs a lot of money or delayed gratification that is going to make you a lot of money over the long term at minimal cost.
You are not on Google Maps
If you are running a local Minneapolis business, you just have to be on the Google Maps in order to get the visits and the calls from your local customers. If you are not there, you are missing out on a huge local market and it is time to invest in very robust SEO.
You are generating very few Leads
The leads are the lifeblood of any online business and if you are not generating sufficient leads, the sustainability of your business is in question. One of the best ways to generate highly qualified and easy to convert leads is by investing in a professional SEO service. SEO ensures that you don’t have to burn cash buying largely worthless leads of no relevance to your business.
Your rankings and traffic are dropping
Sometimes, you might need a professional SEO Minneapolis Minnesota service as a damage control measure. Perhaps you were dominating your niche and generating very healthy sales and that suddenly or gradually stopped happening. You need an SEO expert to explain the problem for you and put in place mitigating measures which will restore your online rankings.